Let's talk
content.

Whenever you hear the phrase "content is king", take heed: Don't take it too literally. Content has gone out of fashion, because when the copywriter is asked to deliver content, substance is rarely required. Instead: the inevitable grey next to all the clips and images that want to tell our stories today.
Bad times? Not really. Despite all the trends, people are still moved by stories and inspired by good copy. Analogue? Digital? Who cares! As long as there is real content of compelling quality.

Every successful communication starts with a good story. The uncle at the family party knows this, and everyone brings him another beer to keep him going. Good copywriters know it too. That's why they scour their clients' messages for anything that will interest, surprise, inform or move their audience. Sometimes they find these stories literally on the street. But more often they have to dig deeper, talk to people and look behind the scenes. But it's worth it: the end result is a story that becomes the beginning of a new communication. Length doesn't matter: There is nothing wrong with a ten-page glossy feature. But often a social media post will do. If necessary, even 280 characters...

Storytelling
Good stories
make a difference.

Feature Story
Request the
Corporate Reporter.

The corporate reporter provides the fuel for successful corporate communications: real stories. He goes where the client's work is visible, or where its ideas and products touch the lives of people around the world. He features people whose passion and expertise are constantly creating something new. He explains the potential of technology that will make the world a better place one day.
Stories like these breathe life into press releases and set bring social media channels alight. Or they turn an annual report into an inspiring magazine that makes numbers dance and the readers marvel. That's how great corporate publishing works. Will you give it a try?

Showcase

See a small selection of my publications that have been published in English
over the last few years.